This is the second poster designed for the campaign. It was a lot easier to make compared to the first one, and much more simple, but I believe is more attention grabbing. The white space in the middle represent the lungs and is a die cut when this is printed. This way, when the poster is hanging on a wall that is dark or black, it will show the illusion if the lungs being affected by smoking. I believe that in itself has a strong message. The bar contains the same info as the first poster.
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